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You’ve got your podcast clips all ready to go, but now what? Let’s share that great piece of content with the world the RIGHT way. In this guide, we’ll walk you through posting your podcast clip to X (formerly known as Twitter).
With podcast clips, you have the choice of posting a vertical video (9:16), a landscape video (16:9), or a square video (1:1). We recommend square because if you go the vertical route, X will only show the center square of the video on desktop until the person expands it. But if you don’t have a square video, then go vertical over landscape. Or request a square video on lychee.so!
Making sure you choose the right dimensions is essential to the success of your post so don’t sleep on this step! Remember, viewers will only click on things that peak their interest. So make sure you get the FULL message across to them from the get go by using a square clip!
Alright, now that you know WHAT you’ll be posting, it’s time to actually go through the process of posting.
To create a new post on X, you can 1) scroll to the top of your home page OR 2) click on the blue quill icon on the bottom left of your screen.
To create a new post, click on the blue plus icon on the bottom right of your screen.
If you don’t know what to say in the text portion, here are some ideas!
Click on the photo icon to add your clip.
Make sure that your video file is under 512MB (which shouldn’t be too hard) since that’s X’s limit on video attachments.
Before you hit publish on that post, make sure to add a call to action (CTA) to your post! The best CTA depends on what you want to achieve with your podcast clip. Here are a few examples:
Whatever it is that you want them to do, make sure to include it in your post!
If you’re worried about the character count, you can also make your post a thread and make your first comment the CTA. Pro Tip: Many people mention their CTA in their main post and provide the link in the first comment to save on characters.
Congratulations, you’re now ready to share your podcast clip with the world! Hit the blue post button and you’re live!
If you’re still feeling a little lost, here are some examples of successful podcast clip posts to reference!